Most apl deviatives (j, k, q, a) all had implicit arguments for functions that didn't explicitly declare them (up to 3: x, y, and z).

Probably before then too.

Groovy is from 2003. PG keynoted PyCon in 2003 talking about his progress on Arc: http://www.paulgraham.com/hundred.html. He had been talking about Arc online for a couple of years at that point, including in particular the convenience of "anaphoric macros" that defined the identifier "it" as an implicit argument.

(He'd also written about that more at length in the 1990s in On Lisp, but many more people became acquainted with his language-design ideas in the 2001–2003 period, thanks to Lightweight Languages and his increasingly popular series of essays.)

Too bad Apache Groovy itself didn't remain popular after popularizing the name "it" for the much older idea of contextually-defined pronouns in programming languages. Using the names of pronouns in English (like "this" and "it") is easier for an English-speaking programmer to understand than symbols like "$1" or "_". But because of Groovy's bad project management, another programming language (Kotlin) is becoming widely known for introducing the "it" name.