Take for example food. When you're on the countryside, it's not complicated to produce more than 90% of what you eat locally (up to 100% for people willing to give up on some spices, oil and other products not grown locally). What makes it complicated is that local farms were coalesced into big industries based on monoculture (which itself destroys the environment) so the food produced on the countryside doesn't feed people locally but serves as a source for big corporations to make derived products (usually less nutritive and bad for health) which rural and urban people alike will go buy in the supermarket (because there is usually no more alternative).
So i agree the current numbers don't reflect that so much, because of the self-perpetuating circle of heteronomy imposed by capitalism. But living on the countryside relying on local production is way more eco-friendly than any industrial civilization could ever be.