Framing suicide as a bad solution to a problem reaffirms that it is still a solution, and gives room for the individual to justify away the taboo aspects (my situation is different because...). I don't know the right, ethical approach and I'd prefer to leave that discussion to psychologists, but we absolutely need to address it so people know what to look for in loved ones who may be at risk.

Personally, I think some people who may consider suicide are terrified of death in other situations. For some reason, suicide is different than dying in some other manner. Maybe it's about control, maybe it's a cognitive disconnect, IDK. What I do know is that it's a problem that we need to address through eduction, I'm just not sure on the best way to do it. Ignoring the problem seems to just push it online where the information can't really be controlled, so I think parents need to learn how to broach the subject.