The "Rossmann" method of device repair might be useful for short term disaster recovery, consumer asset loss mitigation and data recovery, but how reliable are his repairs long term? We never know. How scalable is this method of repair across thousand of cities? Probably very poor.
Rossmann probably has no idea what percentage of his repairs fail within 12 months. Whereas Apple probably has a very good idea how (im)practical it would be to deploy this approach at global scale, and how reliable bodge repairs are compared to simply fitting a new board straight from the factory.