In my mind, I like the idea of funding the companies that are building the type of future I want to live in. That way the future I like has a better chance of happening.
Alternatively, a strategy could fund the ones that are building a terrible, but profitable future, and using the money you make to live somewhere else.
It almost seems like a prisoner's dilemma sort of situation. If you don't fund the baddies, and someone else does, then you'll be poor in a terrible future.