Up until the moment they started intermixing stock from third-party sellers in with the stuff "Ships from and sold by Amazon." It is this change all by itself that pushes me away from using Amazon. If I could just opt-out of the third party sellers I would, but I can buy a product ostensibly from Amazon and still end up with a fake.

It seems in the last year or two Best-Buy has wised up with their Insignia brand, but it used to be all you could find was $40 Monster Cable and the like in their stores. Using Amazon was saving quite a bit more than a few pennies.