Nobody is going to be "exposed" to a highway overpass or the hull of a ship or some chemical storage tank outside a factory enough for it to measurably affect anyone. Why can't we paint it in lead if that lasts longer for a given price point? There's all sorts of things that are out there in the world that are not interacted with enough to affect anyone in any measurable way (obviously assuming the people who work with the lead paint when wet follow proper procedures).