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0 pointsgalfarragem6y ago0 comments

> Just because I go out on a date with someone doesn't mean I want to be friends with them on Facebook.

That's true for casual dating. By the other hand on older demographics, I think they nailed it: I suspect among older people, casual dating is less relevant, so they are not afraid of adding eachother as friends. And they don't need to install anything else..

0 comments

jonnycomputer6y ago

The ad's photograph isn't targeted at older people.

passivepinetree6y ago

That's a common mistake. Ads don't always (and you could argue rarely) show their target demographic.

Easy example: ever seen an overweight person in a fast food commercial?

ansible6y ago

Easier example: toys for kids.

They'll usually use slightly older kids in a toy advertisement than the actual target demographic they're trying to sell to.

Part of that is that kids generally don't want to be seen as playing with toys for younger kids.

reaperducer6y ago

Ads don't always (and you could argue rarely) show their target demographic.

I see plenty of overweight people in ads for diabetes treatments. I see plenty of fit people in ads for workout machines. Right now I see an ad on the side of a bus encouraging people to get free STD testing, and it shows people dancing at a club.

There are aspirational ads, but the use of "rare" in your comment doesn't reflect reality.

kube-system6y ago

The era of 'supersize me' fast food marketing is long gone. Most fast food restaurants are not targeting that specific of a market anymore, they're aiming at a much large cross-section of the population. A better example would be an all-you-can-eat buffet.

1 more reply

jonnycomputer6y ago

why would you target a dying demographic? facebook users of my generation started FB in college, and have stuck on. targeting younger people is FB is smart, unless it wants to be come the next AOL.

0x8BADF00D6y ago

It’s too little too late. There are well established incumbents for both serious dating and casual dating. It might be more convenient for the older people looking for more serious relationships.

But there will be a very small segment of people they can capture that isn’t already captive to another bigger player like OKCupid or Match.

j / k navigate · click thread line to collapse

0 comments

jonnycomputer6y ago

The ad's photograph isn't targeted at older people.

passivepinetree6y ago

That's a common mistake. Ads don't always (and you could argue rarely) show their target demographic.

Easy example: ever seen an overweight person in a fast food commercial?

ansible6y ago

Easier example: toys for kids.

They'll usually use slightly older kids in a toy advertisement than the actual target demographic they're trying to sell to.

Part of that is that kids generally don't want to be seen as playing with toys for younger kids.

reaperducer6y ago

Ads don't always (and you could argue rarely) show their target demographic.

There are aspirational ads, but the use of "rare" in your comment doesn't reflect reality.

kube-system6y ago

1 more reply

jonnycomputer6y ago

why would you target a dying demographic? facebook users of my generation started FB in college, and have stuck on. targeting younger people is FB is smart, unless it wants to be come the next AOL.

0x8BADF00D6y ago

It’s too little too late. There are well established incumbents for both serious dating and casual dating. It might be more convenient for the older people looking for more serious relationships.

But there will be a very small segment of people they can capture that isn’t already captive to another bigger player like OKCupid or Match.

j / k navigate · click thread line to collapse