It’s interesting you mention the shopping site. I have found their site horrible ever since the beginning and only marginally better since done of their belabored efforts to polish some things. I feel like both WAS and the shopping UI/UX are dependent on an overarching common effect; your willingness to suffer in order to get the hit of addiction. On the shopping site it’s the relative speed and gratification of the purchase in addition to the Christmas like anticipation of package delivery, in AWS it’s the general, relatively best (note the intentional avoidance of “good”) in class overall outcome (a function that includes the universality of AWS in the industry); which both matter way more than everything else, even combined.

Think of an Amazon shopping competitor that has a great site UX and actually makes good recommendations (no, Amazon, I do not need 20 more variations on lightbulbs I just bought), the site UX and recommendations, among other things; would surely have to cumulatively far exceed the perceive value placed on the immediacy of AMZ logistics operation that can have you the thing you lust after on the same day sometimes.

I’m certain AMZ knows quite well, just as Google, FB, etc., they have a monopoly of Good Enough in core competencies to both maintain their monopoly and stave off or at least frustrate competitors through their monopolization of our minds. It’s a new type of monopoly, Mental Monopoly, suited for the Information Age abstracted from the physical world of goods.

It’s why we suffer through Amz, Aws, as well as put up with google and YouTube and fb and endless scrolling through rubbish on Netflix … they have a grip on our lazy mind because they’re all Good Enough and there is no one that is enforcing comptmltition in a manner that is appropriate for thevtech industry.