I had never done any back end work before.

In less than 2 hours I had auth'd https rest endpoints up and running with logging.

Deploying new endpoints is as easy as exporting a function in my code and typing deploy on the command line. This isn't after some sort of complex configuration, it is after creating a new project via 1 cli command that asks for the project name and not much else!

Google's cloud stuff, especially everything under the Firebase branding, is incredibly easy to use. Getting my serverless functions talking to my DB is almost automatic (couple lines of code).

Everything just works. The docs are wonky in places, but everything just works. The other day I threw in cloud storage, never done cloud storage before, had photo hosting working in about an hour, most of that being front end UI dev time. Everything fully end to end authenticated for editing and non-auth for reads, super easy to set that all up. No confusing service names, no need to glue stuff together, just call the API and tell it to start uploading. (Still need to add a progress indicator and a retry button...)

Everything about Google's cloud services has been like that so far. While I regret going no-sql, I can't fault the services for usability.

“Millions of people use AWS” you say in a thread where people are complaining about AWS’s poor usability linked to a comment thread on another site where even more people are complaining about AWS’s usability.

The biggest and best rebuttal against your comment is the mere existence of every other comment in both of these threads.