> Spotify being the 23rd result for a "music" search is absurd
I have hard time believing this was not intentional.
Edit: on Android Spotify is at place 2-4. iTunes is nowhere to be seen but that could be explained with the horrible reviews it has received (some are even legit).
I have a hard time believing it was. iTunes search is wicked bad and has been since day 1. After they started allowing tags for apps it got worse, which is an impressive achievement.
Judging from the sheer number of "ASO" companies that contacted me the week I put out an app on the store, I believe that the main problem is mainly really bad spam control.
Yeah, companies frequently put their competitors' names in their keywords. Not going to name any names, but it's particularly bad in the ride sharing industry.
The advantage to using Google Play is that apps containing ads are clearly labelled as such. Apple won't tell you this in advance. (This was my biggest surprise, recently switching from Android after the CopperheadOS meltdown)
