Uber doesn't tell drivers where to go or when, drivers are free to go whereever they like (but Uber does provide incentives and information on where demand is)
Uber regulates what cars are acceptable the same way an Ebay seller has to maintain some standards in their store. Similarly Ebay also verifies that you can even be a seller on their platform, just like Uber does with background checks, DMV checks, etc.
To your last point on subcontracting...I'm not even sure thats part of being a contractor or employee so its neither here nor there.