Good thing you didn’t buy an Audible subscription, or use an Epson printer, FreshBooks invoicing, LastPass. Other podcast ads I’ve heard are for AmEx, Deloitte, LinkedIn, various conferences and educational institutions, and more. I agree that certain names always show up, but I’ve also been quite surprised over the years by who’s enlightened enough to advertise in podcasts. I’ll admit, though, I never did buy that Harry’s shaving kit. ;-)

I was just about to post the same thing. Clearly a lot of companies do negative-EV blanket podcast advertising to juice their customer numbers before an IPO. Sonos was another famous example (although I like Sonos a lot). There's no way ZipRecruiter is getting payback from their insane ad spend.

Definitely Squarespace and Skillshare. I still can feel the moment where I can exactly predict the Youtuber or Podcaster is about to launch into their canned sales pitch for how life got so much better and easier when they learned how to do xyz on zyx platform.

I'm surprised Youtube made the "tap here to move forward 30 seconds" feature because it always takes me right to the end of the "native ad"