> you can wait until next year to spread across the EU in different languages. That does not impede anything
It literally is impeding you from operating in that other country right now. What do you not understand about that?
Take a like for like example:
I have 10 customers in Texas who use my software and they pay me $100k/year. I can sell my software to 5 more customers in California...tomorrow. So I make $150k this year.
I have 10 customers in the UK who use my software and they pay me £100k/year. My software isn't localized and therefore I can't sell my software to 5 French companies (because they require the French language for their employees). I have to wait a year to earn the additional £50k/year while I add support for them. I only make £100k this year.
I just lost out on an additional £50k. How is that not an impediment to my growth rate....it's literally 50% less...
Oh, I also have to hire French people to support them which increases my costs and therefore making me less profitable.
impede =/= prohibit