In what way? Do you write for yourself then make it public not caring if anyone sees? That doesn't sound fulfilling; I have blog posts over the years which I have no idea if anyone ever saw and it feels a bit of a waste. Do you write as if you're trying to contribute to the world? Then doesn't that depend on feedback to know if you are succeeding or failing, and put you in the mind of "I have to create something good" as a competitor in the world of content-creation competition?