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0 pointsevv6y ago0 comments

The reporting around this new device is certainly confusing..

"This product brings together the absolute best of Microsoft, and we're partnering with Google to bring the absolute best of Android in one product," Microsoft Product Chief Panos Panay said. "This is industry pushing technology."

From https://www.cnet.com/news/microsoft-unveils-999-surface-pro-...

Edit: I'm realizing there are multiple new devices. The Surface Neo is a new two-screen laptop running Windows. The Surface Duo is a two-screen Android phone.

0 comments

ndespres6y ago

These guys just can not figure out a branding/marketing scheme that won't require overexplaining each time to figure out, and confusion by the consumer. What is a "Surface" if it's really 2 different things, with very similar names, that do completely different things and run incompatible operating systems?

ken6y ago

> What is a "Surface" if it's really 2 different things

2? Try 6: https://en.wikipedia.org/wiki/Microsoft_Surface

JBiserkov6y ago

Pro, Book, Laptop, Studio, Hub, RT/2/3/Go, Neo, Duo, Headphones, Earbuds

Also several mouses, keyboards, dial, type/touch/power covers, dock stations, pens... I must be missing something :-)

core-questions6y ago

They want to tell us that "this doesn't matter to consumers", but this is just another way of saying "we're only interested in actually marketing to consumers that can't tell the difference".

stetrain6y ago

It's interesting to see Apple doing the opposite these days. In the consumer facing keynote the meticulously separate Watch, iPhone, iPad, Mac, and TV with the capabilities and apps that run on each.

Then they have their dev keynote where they explain how these apps are really all based on shared technology and can all be made using the same new frameworks and then released to each app store for users.

1 more reply

naikrovek6y ago

"Surface" is a product line... How is that hard to understand?

Like Lenovo Thinkpad, Jeep Wrangler, Samsung Galaxy, or whatever else you want to cite as an example.

ndespres6y ago

How about if there was a Jeep Wrangler that's actually a motorcycle but still referred to as a Wrangler, and the 4-wheeled Jeep Wrangler gets rebadged as the WranglerQuadro but only for 2 years, then they have a ATV just called "Quadro by Jeep" (not to be confused with the Jeep 4Quadro California Emissions Comploant Edition) that's more like a Microsoft branding exercise.

j / k navigate · click thread line to collapse

0 pointsevv6y ago0 comments

The reporting around this new device is certainly confusing..

From https://www.cnet.com/news/microsoft-unveils-999-surface-pro-...

Edit: I'm realizing there are multiple new devices. The Surface Neo is a new two-screen laptop running Windows. The Surface Duo is a two-screen Android phone.

0 comments

ndespres6y ago

ken6y ago

> What is a "Surface" if it's really 2 different things

2? Try 6: https://en.wikipedia.org/wiki/Microsoft_Surface

JBiserkov6y ago

Pro, Book, Laptop, Studio, Hub, RT/2/3/Go, Neo, Duo, Headphones, Earbuds

Also several mouses, keyboards, dial, type/touch/power covers, dock stations, pens... I must be missing something :-)

core-questions6y ago

They want to tell us that "this doesn't matter to consumers", but this is just another way of saying "we're only interested in actually marketing to consumers that can't tell the difference".

stetrain6y ago

It's interesting to see Apple doing the opposite these days. In the consumer facing keynote the meticulously separate Watch, iPhone, iPad, Mac, and TV with the capabilities and apps that run on each.

1 more reply

naikrovek6y ago

"Surface" is a product line... How is that hard to understand?

Like Lenovo Thinkpad, Jeep Wrangler, Samsung Galaxy, or whatever else you want to cite as an example.

ndespres6y ago

j / k navigate · click thread line to collapse