Here, the action was
fast in a way that speaks of external coordination.
If someone in the US makes politically questionable speech, the fallout is stretched over days, and generally products aren't pulled immediately from retailers, etc. Here, we had many commercial actors respond at once (Alibaba, Tencent, Li Ning, China Basketball Association, etc.).
It reeks of state coordination and pressure, especially when Chinese government entities are making related contemporaneous statements. Even if it wasn't, it's overly reactionary; elsewhere, one tends not to immediately kill commercial relationships over a controversial statement by one executive, but instead see how the organization as a whole will react to concerns first.