No, your job is to write the SDK. Eventually someone will write one and then you can go to the next level.
Note that they have carefully looked for the type of people who will write a sdk for it, and ensured they have a pinetime. Thus in a few months/years I expect to see a couple different SDKs come out. Once there is a useful SDK with a useful app ready for release they will start selling hardware to anyone with it. Until then they will only make the pinetime hardware available to the type of person who is likely to take what currently exists and move it up a level. (note that the first set of hardware has shipped, they might or might not make a second round for more developers)
