Nearly all [UK] councils hand user tracking data to marketing companies (opens in new tab)

(eandt.theiet.org)

4 pointsmarichards6y ago4 comments

4 comments

This isn't just an issue of marketing wanting a Facebook Pixel.

In some cases, councils turned their websites into revenue streams and thus were being paid to include adverts on their site that tracked users, browsing council content.

https://www.wokingham.gov.uk/website-advertising/

mytailorisrich6y ago

Ask residents whether they want this stopped if that means higher council tax and my bet if they'll all vote for as many ads as possible.

marichardsOP6y ago

When you ask a resident if they want to be tracked by ad companies as they organise a funeral, they might think twice.

https://www.wokingham.gov.uk/births-deaths-and-marriages/dea...

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4 comments

marichardsOP6y ago

This isn't just an issue of marketing wanting a Facebook Pixel.

In some cases, councils turned their websites into revenue streams and thus were being paid to include adverts on their site that tracked users, browsing council content.

https://www.wokingham.gov.uk/website-advertising/

mytailorisrich6y ago

Ask residents whether they want this stopped if that means higher council tax and my bet if they'll all vote for as many ads as possible.

marichardsOP6y ago

When you ask a resident if they want to be tracked by ad companies as they organise a funeral, they might think twice.

https://www.wokingham.gov.uk/births-deaths-and-marriages/dea...

1 more reply

j / k navigate · click thread line to collapse