For instance, Go does not give you the option to handle this yourself: you cannot write a library for implementing goroutines or a scheduler, since it's embed in every program. That's why it's called runtime. In Rust, every bit of async implementation (futures, schedulers, etc) is a library, with some language support for easing type inference and declarations. This should already tell you why they took this approach.
Regarding async/await and function colors (from the article you posted), I would much rather prefer Rust to use an effect system for implementing this. However, since effects are still much into research and there is no major language which is pushing on this direction (maybe OCaml in a few years?) it seems like a long shot for now.