So, they still think they own the generic term "backcountry" and that others need their permission to use it. Nothing has changed.
Also, abandon all existing legal action based on that generic term.
You shouldn't be able to trademark a common word in the first place. It's literary colonialism.
Do I even need to read the rest of the article?
There are no underlying emotions its a big company driven by money. The only thing you can buy is that they said the thing they did publicly. Now they might align their business with that statement for a while.
