Not true if you live in an area where the roads are salted in the winter. Then they don't last any longer than on an ICE car unless you reduce or turn off regenerative braking. I had to have two replaced at the last service because of rust for just that reason and the car is only four years old (Model S).
Tesla's advice was to reduce regen in the winter so that the brakes get used a bit more. A colleague also suggests doing an emergency stop once a year in the summer on a dry road to scour the brakes, not tried it, no idea if it would really be effective.