Meh, it's just a matter of efficiency, the bulk prices they get from manufacturers, the fact that they're basically using the same assembly lines for 10 years, with the same suppliers &.
TV got much much cheaper in the last 10 years too and that's not because manufacturer cut their margins, mass production + mature tech + price/perf going down = price stagnates or drops.
TV's became a lot cheaper because they are 'Smart" all these companies are now subsidizing the TV cost because they are data mining and selling off your information.
The first plasma TV I bought was 42" and $2400. It was replaced a few years ago by a 62" plasma that has a tenth of the bezel, weighs at least half as much, and cost $800. There is no network hardware in either device.
Yes, I stated as such. I don’t work at Apple, but I am a Product Manager. Pricing is a critical part of product market segmentation. Apple’s pricing is a deliberate choice, not an accident, and they absolutely give up margin for volume.