May I suggest that this can go viral in several years time again? Perhaps as a remixed site of some sort? I mean its not necessary that something can't go viral again, given enough time to forget about it.
Analogy used here is to forwarded emails - every so often you find the same theme pop up again.
Is there any link or any comparison that can be made to going viral and urban legends? Urban legends end up tapping into human nature/brain wet-wiring and hence have huge longevity.
Perhaps sites which go viral have something similar?