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0 pointsgnicholas6y ago0 comments

Just to clarify, would you be selling to K12 or higher ed? This could wrap into a "media literacy" package, which is taught in K12.

My gut reaction is you would not want to position this as IP licensing if selling to schools. We do IP licensing to edtech/education companies, but our school offerings are all software/SaaS. I think schools would find the notion of IP licensing to be a mismatch, which would create friction even if the offering itself is a good fit.

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rodolphoarruda6y ago

Basic education, mainly. All levels except higher-Ed. Yes, the idea is to wrap it into digital literacy/citizenship modules that teachers could be using in their classes as complementary topics.

I'm struggling to find the right way to position this as a service in which the client/user can work, edit, deliver the content or part of it without having commercial ownership over it, e.g. cannot resell my content to 3rd parties.

gnicholasOP6y ago

Selling into education (especially K12) is tough, and many startups have died on that hill. The sales cycle is slow, budgets are limited (unless there's a specific line-item for what you're selling, which is possible since "digital/media literacy" is popular these days), and billing can be problematic.

If I were you, I'd find other companies that are already in the space, see what they offer and how they price/sell, and either mimic them or consider joining forces in some way.

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