As as I was driving, yelling at Google Maps because too many reasons to list, I realized that many people I know have a megacorp that intermediates their lives, it chooses the music, the movies, the news, the restaurants, it knows the music we like, when we eat, what we like to eat, when we get home, how hot we like to keep the house and what books we are reading.
Knowing what I am doing is one thing, but subtly guiding what we do and see throughout the day is kinda wrong.