An alternative way for companies to make money manufacturing gaming hardware is to keep the prices low until there are a lot of great games for the system, and then jack up the hardware prices later on.
So you might want a hardware standard that multiple companies could produce, which games could interface with and be portable between..
Eventually it just turns back into PC gaming.
Other issue I have with digital games is that the physical game is the same price but the digital game I do not own(I have less rights) so why don't we get same rights on digital games or cheaper digital games.