We found doing it per country had a huge impact on rest-of-world LTVs.
I also wonder what the implementation has been (but not for much longer) without a single currency. I wasn't aware of this rule, and as a consumer have certainly seen variation in EUR/GBP rates (across different things that have the same EUR price say but not GBP).
Must be challenging for big product sellers as opposed to service providers too, Amazon (shop) for example.
I know that sometimes companies create multiple SKUs of products to get around certain restrictions. For example, if the Coca-Cola in Poland is only sold in Poland, and is different from what's sold in France (let's pretend your flag is on the can) - then they're technically "different products" and don't have to follow the same regulations.
I know the WD easy stores sold at best buy are best buy specific so that they don't have to price match them with competitors, even though what the competitors sell have identical internals.