The base Model 3 costs $40k in the US, and even without any extra options at all, it’s a great car to drive IMO! (Although it IS a lot more expensive in foreign markets)
So far, it seems that Teslas are so great that they sell themselves. The more Teslas on the road, the more demand gets created for Teslas as more and more people are exposed to them.
Currently, the demand is still strong enough that the wait time on a new TM3 is 4-8 weeks. That may decrease, but right now Tesla can't make them fast enough.
I'm sure there is, if you consider all the climate politics ramping up. Politicians, officials, other virtue signallers will prefer to be seen in EV soon.