But my impression was that the only reason to have a hummer was the whole "I'm whatever enough to be above social responsibility" appeal. So if they make it socially responsible then that takes away their entire market. I've never been in the market for a hummer so maybe I'm missing something.

That said, an electric hummer could be a perfect fit for the hummer stretch limo market. Though idk if that market is big enough to warrant its own whole thing.