We aren't talking about Facebook or Amazon or Google here. I think we can walk back the apocalypsism.
Most companies aren't well-oiled, gigantic machines of user-data-manipulation. I'm sure there is a better way for Wacom to do things. I'm also pretty sure their staff are doing the best they can.
It doesn't matter if this is done by Facebook, Amazon, Google, or Joe's Basement Software Company, nor what the data is actually being used for. Doing this without obtaining the user's informed consent is unacceptable.