And Nokia was one such company, in the latter days of S60 smartphones. One (of many) re-orgs produced three main phone divisions called something like: entertainment, executive, and enterprise, with high-level features partitioned between them [1]. So "entertainment" gets the high-quality auto-focus camera because that's great for blogging hipsters, and "executive" gets the barcode reading software so suits can scan the QR codes on business cards [2] ... except they couldn't because without a decent auto-focus camera the QR code needed to be printed on A3 paper and stuck on the wall to be scanable. Yes, this was discovered in internal testing. Yes, it shipped anyway.

Down in the trenches we made bitter jokes about "three bald men fighting over a comb" as we watched our Lords and Masters engage with the looming competition by making snide public remarks about "that fruit company", having long before killed the touchscreen prototypes. But at least Boeing would have handled this situation differently: we'd have been fired for those jokes.

[1] and what if you're an "executive" working in an "enterprise" who likes to kick back with some "entertainment" on the commute? KA-CHING! you're gonna buy three Nokia phones! Or zero, more likely.

[2] that was seriously advanced as a leading use case. Quite probably by an in-house futurist.