What if it is a counterfeit not coming directly from China? You can still be duped when the seller is stealing the pricing, ads and marketing materials of the genuine product.
Each product listing seemed legitimate, with some prices that compared to retail stores and official-looking advertisements.
This is what we're talking about here, not the marketing obvious knockoffs with comically misspelled brand names. Even the article talks about only authenticating the products after they were purchased and received.