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0 pointslegitster6y ago0 comments

This is bad advice:

- Even if you are in the US, there is still some liability risk of EU recipients. Not super clear, but better safe than sorry.

- Double Opt-in can improve email deliverability. Clutter folders are starting to detect and filter out emails with low engagements. An opt in email forces an engagement, and weeds out bad recipients.

- It's a better all-around experience.

0 comments

jaywalk6y ago

If you don't have a presence in the EU, there is zero liability regarding EU recipients. EU laws do not apply outside of the EU.

That being said, double opt-in is still a good idea regardless of the law.

kube-system6y ago

Well, sort of. It is the EU's opinion that those laws apply globally, even if they don't have a way to enforce them. Sometimes governments cooperate in helping each other enforce laws in each other's jurisdictions and sometimes they don't.

legitsterOP6y ago

https://gdpr.eu/compliance-checklist-us-companies/

> You may be wondering how the European Union will enforce a law in territory it does not control. The fact is, foreign governments help other countries enforce their laws through mutual assistance treaties and other mechanisms all the time. GDPR Article 50 addresses this question directly. So far, the EU’s reach has not been tested, but no doubt data protection authorities are exploring their options on a case-by-case basis.

Again, the risk may be low, but it's there.

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