Ad networks can easily work around this, either by requiring publishers to proxy their requests or by having lots of domain names and proxies, which can be dirt cheap. You can't block requests as fast as ad networks can add domains and ips.
Sometimes I wonder what keeps ad networks from becoming more aggressive. Wonder what keeps them from breaking the content and force users to disable ad blocking. Because I know it can be done.
It's probably because publishers don't want to piss users off. Or maybe it's because on mobile most clicks come from Facebook or Twitter or other apps using web views that don't do ad blocking.