So Rdio shows a page of what's in heavy rotation amongst my friends - but it's not accompanied by any sort of indication that I'm likely to enjoy any of these. My suggestion would be to use some of that $17M to buy up like.fm and push hard on recommendations.
What I expected before installing was that it would work something like Genius in iTunes, where you give it a starting point and it just starts playing music based on a relatively smart algorithm.
Once one of these music-as-a-service things gets that bit right, I'll be back.
I liked that but have gravitated to Rdio, which doesn't have that option in its mobile app yet - it's much, much faster (at both search and playback) than any of the other services I used. They recently implemented a Genius function in their (excellent) browser client, so I expect it in their apps soon enough...
There's also "recommendations" which I assume uses the same data to provide 1:1 recommendations for new artists based on your recent listening history.