It looks like this became the basis of American economy. And you can't loose your job, because you'll miss your mortgage or education payments and loose your health care. So you must do anything your employer tell you to do.

Actually cutting cost usually comes first to the mind of the investment bankers because:

1. Cutting cost will always yield a quick gain

2. It's a lot more difficult to turn it around and win in the long term

3. Even if the banker wants a long term picture, cutting cost is not necessarily a bad idea.