To be fair, HBase has this too. As long as you don't overwrite 3 times (configurable, on a per-column family basis), you are fine.
I must say that an alternative to HBase which just works is mighty tempting. I'm using HBase, and about half of the nasty problems I've run into have been caused by either HBase directly or making HBase talk to Django (the thrift interface works nicely in batch jobs, but causes all sorts of problems in a webapp). Will definitely check out elephant.