I think virtue is good for us and thus "feels good", because that has been my experience.
I think following laws that aren't inherently unjust is virtuous. The only question is if these laws are unjust or not. (In this case I guess we're just talking about the laws of paying for goods.)
> regressive companies trying to put the Internet back in the bottle, destroy net neutrality, push us into proprietary platforms, divide online communities based on geographic location, surveil our behavior, etc
This is too vague to be compelling. At the end of the day, you are paying for content that was created by human beings. Is there a middle man? Yes. Would it be better without the middle man? Also yes. Is there an alternative? Only if we are okay with not paying the creators that put in the work to make the content. I am no longer okay with that.
For me, at the end of the day, your argument is at best pointing out a less than ideal economic system and at worst it is justifying viscous behavior that, taken to its limit, can be used to justify virtually any kind of illegal behavior.
Less than ideal != unjust.