Basically you're supposed to look at their eyes for 5-7 seconds at a go. Then look away but not at their chest (regardless of sex). Flick to something behind and above them, glance at a window or clock or other feature in the area.
If you don't like their eyes, focus on the bridge of their nose, they won't be able to tell the difference.
For neurotypicals, it creates sensations of companionship and trust, until it goes on too long and then it becomes creepy and uncomfortable for them.
