But I don't/want need the bulk and the price of the fitness stuff. The last, cancelled generation of pebble had a black and white screen, many apps and was something like 125 euros for the watch.
I really loved the way I could control my Pebble (time steel), with just 4 buttons, so smooth.
But, ok, out of all brands, Garmin seems nicest to me and they have a payment solution as well.