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0 pointsdonmcronald5y ago0 comments

I don't think Google is too far ahead. You don't have to compete with all of YouTube.

I think LTT has the right idea with FloatPlane. If you can siphon off premium users that are willing to pay for premium channels you're getting the most valuable part of the system anyway (premium content and paying users).

IMHO anyone starting or running a video content business should be viewing YouTube as a great way to externalize costs while starting up and as a way to generate some revenue off users that aren't willing to pay once you're established. The goal from day 1 should be to build a following and then to move all your premium users to another platform.

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chii5y ago

> valuable part of the system anyway (premium content and paying users).

doubt. The most valuable part of the system is the large audience. Youtube's advertising dollars is vastly bigger than any of the premium content from other places. Unless the new premium platform is also powered by advertising and tracking, and selling of demographic data about the audience for targeted ad campaigns. There's very little that can currently compete with short-form video content for the masses.

Mindwipe5y ago

Microsoft tried to siphon off the gamers with Mixer. Paid significant amounts of talent, built a reasonably good technical platform, leveraged Xbox, and gamers and game livestreaming are definitely one of the most profitable parts of YouTube for Google.

It didn't succeed.

If you're a large established video provider it works, but most people aren't film studios.

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