i wish them success, but i doubt they will see the sort of revenue possible with youtube. These premium subscription services are more like netflix, where they need to provide value proposition to the payer. They don't scale tbh, as the majority of the internet is non-paying. I suppose with a large enough backlog, it can start to look attractive for viewers to pay to subscribe.

But then you have to see that every company wants their subscription. If you wanted to have access to each service, you'd end up paying 100's of dollars per month. So more likely to happen is that people see a specific series they want, and pay for just that month.

Youtube's business model is much more broad and does not depend on quality content, but on the existence of a large audience. I think creators go to where the audience is, not the other way around.