2. All companies are facing a cash crunch, gov loans are slow to arrive and they have fixed costs like rent
3. Companies need to conserve cash, turning off ads is a click of a button, and given no demand, it's an obvious choice
This is going to be bad for google and Facebook if it lasts any significant amount of time.
Strangely enough I think the disease and its impacts will have far less impact on our behaviour than the economic impact of mass layoffs and shuttering the world economy for months. I don't think we've ever seen a drop in consumption of this magnitude and the road back to normality will be slow.
Lots of companies out there, especially retail, are taking huge hits and I would suspect that an advertising budget is one of the first things to be reduced.