Google is a dumbass nowadays, and regularly ignores half your search terms to present you with absolutely irrelevant results, that have gotten lots of visits in the past.
People want better results but don't want to be tracked, and those things are in opposition to each other.
But taking it as a given the Google's results are better, is that really because of lack of privacy, or just because of how Google has been pouring more money and talent into the problem longer than anyone else? Because I'm not convinced that personal data is particularly useful for generating search results. The example they always give is determining whether a search for "jaguar" means the cat or the car. But that always seemed silly to me, because most searches are going to give extra context to disambiguate ("jaguar habitat"), and even they don't, the user is smart enough to type "jaguar car" if they're not getting the right results. Further, Google doesn't actually know whether I'm more interested in cars or cats—it justs know that I'm a woman in college, so it guesses that I'm less interested in cars. Is that really so useful?
Does searching Google through Tor give noticeably worse results than searching google while logged in? I would be genuinely surprised if it did.
It's funny because it's frequently mentioned how Google's tracking is what enables it to give such personalized search results, but often I question how effective that really is.
For instance I question if Google has some profile on me and shows results they _think_ I will want to see (e.g. news related), and thus leave out other results. If it works that way then I'm frequently seeing the same websites in my results and effectively being siloed and shielded from other results that I may find interesting.
Their new strategy of adding snippets for everything has truly gone insane. I search a query for "covid us deaths" today and had to scroll about 3 viewport lengths down to even see the first result.
What happened to just a plain list of blue links?
From a marketing perspective, I feel like DDG needs to change it's name or use a shortened alias. "Google" is an incredible word as it's easy to spell, remember, and it's short. Interestingly they own "duck.com"...
Alternative hypothesis: people only have had Google as reference for years, which means that Google represents "reality" to them. Anything that looks even slightly different is therefore worse.