> the highest value customers of most SaaS apps want these kinds of calls at least once a quarter.
Seriously? Why?? The point of a sales rep is to know me and my needs, and if they can’t get that from the notes on my file, then the company’s internal processes are exceptionally ill suited for sales.
And if I am that high value, repeat/continuous calls like that are a bloody waste of my time. Fine, touch bases with me occasionally to see if things have changed, but if nothing has, that phone call had better be over and done with inside of 120 seconds. I’ve got better things to do than shoot the shit with a sales person.