That's a very interesting presentation (the youtube video), I'm glad someone is working in this space.
Somewhat related, the presentation has a lot of math, which illustrates some of the points made in the recent HN discussion of the impact and effects of math instruction in Russia (https://news.ycombinator.com/item?id=22941144). Some comments pointed out how French schools rely on math for entrance exams, and this video a clear demonstration of a software startup having a math background. In fact, the startup probably wouldn't exist or even be conceived without the math and modeling of the data they provide.