I think the issue is the following: In the 90s there was exactly two vendors with reasonable user base and design philosophies (Microsoft and Apple). And even they had a similar behavior.

With the advent of web application we ignored it for a while (it is just a window with some strange stuff in it). However, with the mobile platforms (Android, iOS), bootstrap framework and the rise of strict user interface guideline by mega companies (like Google Material Design), the number of UX styles literally exploded. I try to enumerate them, but the web is full of variants.

As a dream, we should consolidate to device factors: Desktop, Mobile, Watch and Interactive. But Apple, Microsoft and Google are not on the same page here ;) If they would, magic could happen.