i think what you are missing is it's a game of "whack a mole" way more than a game of a perfect puzzle where if you just do the ethical thing, and just be nice, and cure this and stop that, THEN, THEN everything will be... ok. But the reality is you plow 2 billion dollars into fixing one thing and this displaces something else and you can't get to this desert mirage utopia society we think we see just down the road if we could just get people like Jeff to fork it over.