Except the whole reason this article on scraping recipe sites was written was to ignore the fluff. Forcing copyright this way doesn't sound particularly helpful when the fluffy anecdote has so little value in comparison to the recipe. Or is it really the case that the average reader wants the anecode secondary to the recipe?

It feels like people are trying to make money around information that is fundamentally impractical to make money off of, so they're forced into doing whatever it takes to make money off of it anyway. "Whatever it takes" is defined by Google yet ruins the user experience, and so that is why recipe sites are this way.